PMA | Community Newsletter
May 17, 2024
In case you missed it…
PMM team culture: 6 tried and tested strategies to foster high performance
Not a day goes by without Bianca Stanescu thinking how grateful she is for her incredible product marketing team. Over the past few years, they have been through scope, strategy, product, and market changes.
Amidst all this flux, one thing has remained constant: their unwavering commitment to excellence – the cornerstone of everything they do. But what sets them apart as high performers, and how can Bianca ensure their dedication to growth continues?
Click the link for Bianca’s mantras that have consistently elevated their game.
6 effective strategies for high converting landing pages
The success of your online store hinges greatly on the effectiveness of your product landing pages. Crafting product landing pages that not only attract visitors but also compel them to make a purchase is an art form in itself. There are lots of proven ways to make your product landing pages work better for getting more people to buy.
Read on for 6 effective ways to do this.
Here’s some more content contributed by the community:
- How to become a C-suite executive [Article]
- Making enablement work in remote settings [Article]
- What is product positioning? A beginners guide [Video]
- Essential product marketing OKRs and metrics [Video]
- How CloudBees’ PMM build a competitive intelligence ecosystem from scratch [Podcast]
- Don’t forget to check out our TikTok page!
🕺Community Events 🕺
This is what we have on next week:
Community meetups:
🇮🇳 PMA India virtual meetup | May 22
🇺🇸 PMA Salt Lake City meetup | May 22
🇫🇷 PMA Toulouse meetup | May 23
🇬🇧 PMA Virtual: How to “sell yourself” effectively using personal branding | May 24
🎥 PMA virtual: Decide Your PMM Destiny | May 30
🇨🇿 PMA Prague meetup: Roundtable - Making an impact as a Product Marketing Manager| May 30
🇵🇹 PMA Lisbon meetup | May 31
Check out all community events here.
Online events:
🎥 PMMnow: Revitalize and scale your PMM team with these industry secrets
One-time view of premium membership content for free.
🏆 Member masterclass: How to progress as a product marketer with Tamara Grominsky, Founder, PMM Camp
An exclusive members-only live session focusing on career progression.
🌏 In-person and virtual summits 🌏
Product Marketing Summit | Atlanta - June 5 - 6
Product Marketing Summit | Seattle - June 12 - 13
🚀 Community Highlights 🚀
Hi PMA,
It’s Christina, your Community Manager here. 👋
You might have seen that I’ve been posting about PMMnow around the community. Let’s take a minute to really dive into what that means and what value it brings to our community.
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
Take a look at what we've got coming up, featuring PMMs from YouGov, Thomson Reuters, Sinch and Workhuman.👇
Revitalize and scale your PMM team with these industry secrets [May 21]
Where should product marketing really sit? [June 18]
And we’re currently working on a 3 part CMO series just for you leaders. If you’re a lucky Pro or above member, you can view these videos OnDemand.
What are you waiting for?
Until next time, PMA.
From: Christina, Charley, and the rest of the PMA team